A promotional programme capable of bringing together culture, education, business relations and direct consumer experience. Telling the story of Italian
Today in São Paulo and on 25 June in Mexico City: the stops on the tour organized by International Exhibition Management (IEM)
Simply Italian Great Wines arrives in South America for the first time, a stop that marks the format’s entry into
Simply Italian Great Wines returns to Europe with two stops in markets of great appeal and interest: Sweden and Serbia.
Many Italian consortia and wineries take center stage at the ‘Simply Italian Great Wines Americas Tour’ 2026 by IEM, strengthening their presence in the U.S. market.
Simply Italian Great Wines Americas Tour kicks off 2026 with three stops in the United States: on February 23 it
On December 2 and 4, two stops in Japan — Italy’s historic and primary gateway to Asian wine markets — and in the booming Taiwanese market.
Two exclusive events to promote the excellence of Italian wine in the most dynamic markets, featuring masterclasses by international experts and over 30 leading wineries.
One of the emerging markets for Italian wine, Mexico — which in 2024 brought almost 60 million euros to Italian
Now an extra-EU market, the United Kingdom remains a key pillar for Italian wine exports. Not only in terms of
