A promotional programme capable of bringing together culture, education, business relations and direct consumer experience. Telling the story of Italian

Today in São Paulo and on 25 June in Mexico City: the stops on the tour organized by International Exhibition Management (IEM)

Simply Italian Great Wines arrives in South America for the first time, a stop that marks the format’s entry into

Simply Italian Great Wines returns to Europe with two stops in markets of great appeal and interest: Sweden and Serbia.

Many Italian consortia and wineries take center stage at the ‘Simply Italian Great Wines Americas Tour’ 2026 by IEM, strengthening their presence in the U.S. market.

Simply Italian Great Wines Americas Tour kicks off 2026 with three stops in the United States: on February 23 it