A promotional programme capable of bringing together culture, education, business relations and direct consumer experience.
Telling the story of Italian wine abroad today means going beyond tasting. It means explaining where it comes from, which rules guarantee its authenticity, how to recognise a Denomination of Origin, and why the bond with the land represents a tangible value for the consumer. This is the approach that has shaped the activities carried out by Federdoc in the United States and Mexico between December 2025 and the summer of 2026: a multi-stage programme that began within the international setting of Miami Art Basel and continued through masterclasses, walk-around tastings, initiatives in the restaurant sector, and meetings with trade professionals.
Source: FederDoc, Doc Magazine – Issue 1, July 24, 2026
