{"id":14904,"date":"2026-06-08T12:45:22","date_gmt":"2026-06-08T12:45:22","guid":{"rendered":"https:\/\/www.simplyitaliangreatwines.com\/?p=14904"},"modified":"2026-09-09T14:24:51","modified_gmt":"2026-09-09T14:24:51","slug":"simply-italian-great-winesamericas-tour-2","status":"publish","type":"post","link":"https:\/\/www.simplyitaliangreatwines.com\/en\/prossimi-eventi\/simply-italian-great-winesamericas-tour-2\/","title":{"rendered":"Simply Italian Great Wines<br>US TOUR"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14904\" class=\"elementor elementor-14904 elementor-14903\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1a18dd e-con-full clip-path animated-slow e-flex elementor-invisible e-con e-parent\" data-id=\"f1a18dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0a54f9f e-con-full clip-path e-flex e-con e-child\" data-id=\"0a54f9f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b5a3469 animated-slow e-flex e-con-boxed elementor-invisible e-con e-child\" data-id=\"b5a3469\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b373f elementor-widget elementor-widget-heading\" data-id=\"c5b373f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simply Italian Great Wines<br>US TOUR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e28de24 elementor-widget elementor-widget-heading\" data-id=\"e28de24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5th - 6th &amp; 8th October 2026<br>Chicago \u2022 Houston \u2022 Cancun<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-decfe8e e-con-full elementor-hidden-mobile e-flex e-con e-parent\" data-id=\"decfe8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-39dc9a8 elementor-nav-menu__align-center elementor-nav-menu--dropdown-none elementor-widget elementor-widget-global elementor-global-12883 elementor-widget-nav-menu\" data-id=\"39dc9a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout&quot;:&quot;horizontal&quot;,&quot;submenu_icon&quot;:{&quot;value&quot;:&quot;fas fa-caret-down&quot;,&quot;library&quot;:&quot;fa-solid&quot;}}\" data-widget_type=\"nav-menu.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<nav aria-label=\"Menu\" class=\"elementor-nav-menu--main elementor-nav-menu__container elementor-nav-menu--layout-horizontal e--pointer-none\">\n\t\t\t\t<ul id=\"menu-1-39dc9a8\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14645\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/non-categorizzato\/simply-italian-great-winesamericas-tour\/\" class=\"elementor-item menu-link\">AMERICAS TOUR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14644\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/non-categorizzato\/simply-italian-great-wineseurope-tour\/\" class=\"elementor-item menu-link\">EUROPE TOUR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14656\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/prossimi-eventi\/simply-italian-great-winessud-america-tour\/\" class=\"elementor-item menu-link\">SOUTH AMERICA TOUR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14657\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/non-categorizzato\/simply-italian-great-winesvinexpo-asia\/\" class=\"elementor-item menu-link\">VINEXPO ASIA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14803\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/prossimi-eventi\/simply-italian-great-winesunited-kingdom\/\" class=\"elementor-item menu-link\">UNITED KINGDOM<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14931\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/prossimi-eventi\/simply-italian-great-winesamericas-tour-2\/\" class=\"elementor-item menu-link\">US TOUR<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<nav class=\"elementor-nav-menu--dropdown elementor-nav-menu__container\" aria-hidden=\"true\">\n\t\t\t\t<ul id=\"menu-2-39dc9a8\" class=\"elementor-nav-menu\"><li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14645\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/non-categorizzato\/simply-italian-great-winesamericas-tour\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">AMERICAS TOUR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14644\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/non-categorizzato\/simply-italian-great-wineseurope-tour\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">EUROPE TOUR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14656\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/prossimi-eventi\/simply-italian-great-winessud-america-tour\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">SOUTH AMERICA TOUR<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14657\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/non-categorizzato\/simply-italian-great-winesvinexpo-asia\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">VINEXPO ASIA<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14803\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/prossimi-eventi\/simply-italian-great-winesunited-kingdom\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">UNITED KINGDOM<\/a><\/li>\n<li class=\"menu-item menu-item-type-post_type menu-item-object-post menu-item-14931\"><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/prossimi-eventi\/simply-italian-great-winesamericas-tour-2\/\" class=\"elementor-item menu-link\" tabindex=\"-1\">US TOUR<\/a><\/li>\n<\/ul>\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f37d3f7 e-flex e-con-boxed e-con e-parent\" data-id=\"f37d3f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-32c2fd2 e-con-full e-flex e-con e-child\" data-id=\"32c2fd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d74609 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"2d74609\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Simply Italian Great Wines<\/strong>, the event created by <strong>IEM \u2013 International Exhibition Management<\/strong> to promote Italian wine worldwide, will return to one of its most important markets\u2014the United States and Mexico \u2014with stops in <strong>Chicago, Houston, and Cancun<\/strong>.<\/p><p>The three <strong>Simply Italian<\/strong> events are specifically designed to give Italian producers the opportunity to meet directly with local professionals (importers, sommeliers, the Ho.Re.Ca. channel) and trade press, fostering the establishment and strengthening of business relationships. The primary goal is to enhance and communicate the value of Italian wine, giving visibility to leading wineries through a rich program of seminars, guided tastings, and workshops.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2436f3b e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"2436f3b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-44bbc24 e-con-full clip-path e-flex elementor-invisible e-con e-child\" data-id=\"44bbc24\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-944b01e elementor-widget elementor-widget-spacer\" data-id=\"944b01e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f533164 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"f533164\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f2a8aa elementor-widget elementor-widget-heading\" data-id=\"2f2a8aa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Illinois<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b445f7 elementor-widget elementor-widget-text-editor\" data-id=\"4b445f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The State of Illinois, with Chicago as its hub for consumption and distribution, remains one of the most significant markets for imported wine in the United States. In the first quarter of 2025, US imports grew by +3.9% in volume and +21.6% in value. Italy, France and Spain maintained a central role, with Italy growing by +16.6% in volume compared to the same period of the previous year.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In the first half of 2025, imported wine continued to show resilience, recording a +7.4% increase in value and +1.9% in volume, driven above all by sparkling and bottled still wines \u2014 categories that are highly popular in urban areas such as Chicago.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">For Illinois and Chicago, this points to a market that remains highly receptive to quality imported wines, though with shifting preferences. On one hand, interest in premium and sparkling wines is on the rise; on the other, younger consumers are steering demand towards fresher, more accessible wines tied to social occasions, confirming strong growth potential in the &#8220;easy to drink&#8221; categories.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Chicago remains a key centre for wine import and distribution, with Italy well positioned and ready to seize new opportunities thanks to the strength of its appellations and the growing focus on quality, authenticity and modern formats.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2548b09 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"2548b09\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-370119a e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"370119a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c91873 elementor-widget elementor-widget-heading\" data-id=\"5c91873\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Texas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75a9ecd elementor-widget elementor-widget-text-editor\" data-id=\"75a9ecd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Texas, with Houston as its key urban market, remains among the top five US states for the consumption of imported and Italian wine, thanks to a broad, multicultural consumer base and a strong presence of international dining.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">US wine imports show a more selective yet value-driven trend: in the first quarter of 2026, the United States imported lower volumes compared to the 2022\u20132023 peaks, but at higher average prices. Between January and April 2025, imports recorded a +1% increase in volume and over +7% in value, driven by bottled and sparkling wines \u2014 segments in which Italy remains the volume leader and the second supplier by value after France.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Houston benefits directly from this dynamic: the city is home to a growing mid-to-high-end dining scene and strong on-premise consumption linked to corporate events, international trade fairs, and the energy and healthcare industries. In the second half of 2025 and the early months of 2026, full-service restaurants in the Houston area maintained higher margins than other Texan cities, with steady demand for imported wines in the accessible premium range.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Consumer preferences in Texas \u2014 and in Houston in particular \u2014 continue to evolve: adult Gen Z and Millennials are growing, as are the Latin American and African American communities, which are highly significant in the local market. These segments show openness towards fresh, approachable and convivial wines such as Prosecco, Lambrusco, Chianti and medium-bodied reds, favouring informal occasions and out-of-home consumption.<\/p><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">In early 2026, the US wine market enters a phase of stabilization: overall consumption remains under pressure in terms of volume, but value holds steady thanks to a greater focus on quality. Younger consumers drink less than previous generations, but demand modern packaging, clear storytelling and lighter products \u2014 a trend that in Houston favours Italian labels well positioned in the accessible premium range and in sparkling wines.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f2b37d e-con-full clip-path e-flex elementor-invisible e-con e-child\" data-id=\"5f2b37d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b910358 elementor-widget elementor-widget-spacer\" data-id=\"b910358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1d9bd7 e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"f1d9bd7\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5e5027c e-con-full clip-path e-flex elementor-invisible e-con e-child\" data-id=\"5e5027c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bfa0f72 elementor-widget elementor-widget-spacer\" data-id=\"bfa0f72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6952f1 e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"d6952f1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_range&quot;:&quot;viewport&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;motion_fx_devices&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85f5e3a elementor-widget elementor-widget-heading\" data-id=\"85f5e3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mexico<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13c2bed elementor-widget elementor-widget-text-editor\" data-id=\"13c2bed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Mexico is a young and dynamic market of around 131 million people, half of whom are under the age of 26. Demand for wine continues to grow, although per capita consumption remains low (approximately 1.2 litres per year), with an increasing orientation towards quality products. The segment of bottled wine under 2 litres reached 241.97 million euros (+6.1%).<\/p><\/div><\/div><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">This trend is confirmed in 2025: the first half of the year shows a stabilization in volumes and value growth of around +3%. Italy ranks among the leading suppliers, in second place after Spain.<\/p><\/div><\/div><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">According to ICE data, in 2025 Italian agri-food exports to Mexico (including wine) reached 135.8 million euros between January and July (+4.5%), with wine among the most dynamic products.<\/p><\/div><\/div><div><div class=\"standard-markdown grid-cols-1 grid [&amp;_&gt;_*]:min-w-0 gap-3\"><p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The most sought-after categories are red and sparkling wines, with Prosecco growing strongly. The outlook for 2026 points to further growth in demand for quality wines and sparkling wines, supported by the expansion of the Ho.Re.Ca. channel, large-scale retail and e-commerce, which in Mexico is following the global trend towards digitalization and direct-to-consumer sales.<\/p><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5243a77 e-flex e-con-boxed e-con e-parent\" data-id=\"5243a77\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d6b64d8 elementor-widget elementor-widget-template\" data-id=\"d6b64d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"page\" data-elementor-id=\"14626\" class=\"elementor elementor-14626\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e172c9b e-flex e-con-boxed e-con e-parent\" data-id=\"e172c9b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d71dc4c e-con-full e-flex e-con e-child\" data-id=\"d71dc4c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d68e7fc e-con-full e-flex e-con e-child\" data-id=\"d68e7fc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ee3b3dd e-con-full e-flex e-con e-child\" data-id=\"ee3b3dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e18b49b elementor-widget elementor-widget-heading\" data-id=\"e18b49b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"color:#131313\">Join this<\/span>  event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b8280 elementor-widget elementor-widget-button\" data-id=\"09b8280\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/contact-us\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">contact us<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d6a758 e-con-full e-flex e-con e-child\" data-id=\"2d6a758\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2dbc3c elementor-widget elementor-widget-accordion\" data-id=\"c2dbc3c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2041\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-2041\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-minus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How does the event work?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2041\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-2041\"><p>The event structure is divided into four key parts:<\/p><ul><li>Informational seminar and guided tasting<\/li><li>Sales workshop\/Walk-around tasting<\/li><li>Evening events<\/li><li>B2B meetings<\/li><\/ul><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-2042\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-2042\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"far fa-plus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"far fa-minus-square\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How can I participate?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-2042\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-2042\"><p>To participate or receive more information,\u00a0<strong><a href=\"https:\/\/www.simplyitaliangreatwines.com\/en\/contact-us\/\">contatct us<\/a><\/strong>:<br \/>I.E.M. International Exhibition Management<br \/><strong>e-mail\u00a0<a href=\"mailto:info@iem.it\">info@iem.it<\/a><\/strong><br \/><strong>phone. 045-8303264<\/strong><br \/>fax 045-8303296<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f38769a e-con-full e-flex e-con e-parent\" data-id=\"f38769a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d142d5 elementor-hidden-desktop elementor-pagination-type-bullets elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-loop-carousel\" data-id=\"5d142d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;template_id&quot;:1206,&quot;slides_to_show&quot;:&quot;4&quot;,&quot;_skin&quot;:&quot;post&quot;,&quot;slides_to_show_tablet&quot;:&quot;2&quot;,&quot;slides_to_show_mobile&quot;:&quot;1&quot;,&quot;slides_to_scroll&quot;:&quot;1&quot;,&quot;edit_handle_selector&quot;:&quot;.elementor-loop-container&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;speed&quot;:500,&quot;offset_sides&quot;:&quot;none&quot;,&quot;arrows&quot;:&quot;yes&quot;,&quot;pagination&quot;:&quot;bullets&quot;,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"loop-carousel.post\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-loop-nothing-found-message\">\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>5th &#8211; 6th &#038; 8th October 2026<br \/>Chicago \u2022 Houston \u2022 Cancun<\/p>\n","protected":false},"author":4,"featured_media":14907,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[41],"tags":[40],"class_list":["post-14904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prossimi-eventi","tag-colonna-news"],"_links":{"self":[{"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/posts\/14904","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/comments?post=14904"}],"version-history":[{"count":11,"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/posts\/14904\/revisions"}],"predecessor-version":[{"id":15104,"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/posts\/14904\/revisions\/15104"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/media\/14907"}],"wp:attachment":[{"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/media?parent=14904"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/categories?post=14904"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.simplyitaliangreatwines.com\/en\/wp-json\/wp\/v2\/tags?post=14904"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}